Tagged with: legacies Melanie May | 25 July 2017 | News Advertisement 106 total views, 2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis9 WWF and Battersea Dogs & Cats Home are among ten charities joining Legacy Foresight’s In-Memory Insight Programme for 2017-18.The ten new members bring the total number of member charities to 53. In addition to WWF and Battersea Dogs & Cats Home, the other charities joining the Legacy Foresight programme are: Alzheimer’s Research UK, Wood Green, Cornwall Hospice, Greenwich & Bexley, Hospiscare, Martlets Hospice, St Christopher’s Hospice and Trinity Hospice.The 2017-18 programme will focus on the funeral directors’ role in in-memory donations. It will build on the six previous years of research into the sector, which has covered a range of themes including fundraising in-memory through events, charities use of in-memory products and the influence of social and digital media in-memory. Over the past six years over seventy leading charities have been involved in the programme, including twenty hospices.Meg Abdy, Director, Legacy Foresight said:“Donating at or after a funeral is the most common way to give in memory, representing 38% of all in-memory donations and may be the donor’s all-important first step in the in-memory giving journey. Their initial experience – often via a funeral director – can make a huge difference to whether they continue to give or fundraise in memory. At a time where the industry is fast-changing and highly competitive, we’re excited to explore how can charities form mutually beneficial relationships with this key group.” Ten more charities join Legacy Foresight programme AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis9 105 total views, 1 views today About Melanie May Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.