shape about the brand, different owners will have different opinions and practices, specifically how to operate, or according to the actual situation of everyone, but others set up the brand of the road we have to draw lessons from it? This is some absolute, after all, as long as the experience, we can discard the dross and select the essence then, the same as the Internet grassroots how can we learn from what technology heavyweights to brand building of the road
main and sub brand model
said the Deputy brand model, I think the most representative is Lenovo, because everyone in the initial impression, Lenovo represents PC, represents the computer, and now the Lenovo name card has more than the title, because Lenovo made full of vigor and vitality in PC business at the same time, it is a national leader in intelligent mobile phone, the mobile phone market share in the country after samsung. This is clearly a blessing Lenovo brand building mode, through the development of this very distinctive features, the mobile Internet and traditional Internet organically together, and according to the characteristics of the product is divided into different construction sector, making Lenovo resources can be maximized, makes the Lenovo brand influence directly from the traditional computer directly jumped to hardware technology companies, this is clearly the direction of our learning.